Entrepreneurship Development
1. Introduction to Entrepreneurship in Design:
- Understanding the role of entrepreneurship in the design.
- Overview of successful design-driven entrepreneurship.
- Importance of innovation and creativity in entrepreneurial.
A. Core principles of design (e.g., balance, contrast, rhythm, scale).
B. Introduction to various design disciplines (graphic design, product design, UX/UI design, etc.).
C. Case studies on successful design projects.
3. Business Basics for Design Entrepreneurs:
- Introduction to business concepts, including business models, revenue streams, and market analysis.
- Understanding customer needs and behaviour.
- Legal aspects of running a business.
4. Design Thinking and Problem Solving:
A. Applying design thinking methodologies to solve real-world
B. Iterative design processes and
C. Collaborative problem-solving
5. Entrepreneurial Mindset and Skills:
- Cultivating creativity and innovation.
- Risk-taking and resilience in entrepreneurship.
- Developing a growth mindset.
6. Market Research and Analysis:
A. Techniques for market research in the design industry.
B. Identifying target markets and customer segments.
C. Competitive analysis and positioning.
7. Branding and Communication:
- Creating and building a brand identity.
- Effective communication strategies.
8. Funding and Finance for Design Start-ups:
A. Fundraising options for design entrepreneurs.
B. Budgeting and financial management for design ventures.
C. Understanding the financial aspects of design projects.
9. Entrepreneurial Ethics and Social Responsibility:
- Ethical considerations in design entrepreneurship.
- Social responsibility and sustainable design practices.
10. Pitching and Presentation Skills:
A. Crafting compelling pitches for design projects.
B. Presentation skills for engaging clients and investors.
11. Building and Managing Design Teams:
A. Team dynamics and collaboration in design projects.
B. Hiring and managing creative talent.
C. Leadership skills for design entrepreneurs.